Omni Talk Spotlight Series: The New Age of Returns
What started as a HauteLook experiment with Nordstrom Rack, turned into a completely new business idea for some of the biggest D2C brands to handle returns. Customers of online brands like Rothy's and Everlane now leverage 700 Happy Returns return bars throughout the country to give customers their money back on the spot and make the entire return process more accessible and hassle free. By bringing joy to returns, David and Happy Returns plan to unlock even more value for e-commerce.